Brand-based Logo Design.
It's a common misconception that your Logo is your Brand, but actually it's not. Your logo is simply a graphic that represents one visual aspect of your Brand. It can be a symbol with or without embellishment, a custom drawing, or a name in an enduring font. Some are simple or understated, some are elaborate or colourful. Sometimes, there’s a tagline that describes a service or benefit. The overall design should not only look great and differentiate you from others doing the same thing, it should also embody your Brand.
You could use AI to generate your logo, but if you really want to compete, design it with your products and services, your best customers' and even your competitors in mind, and in alignment with your business' values and goals.
• Know your products and services inside-out and recognize what makes you unique.
• Understand your customers' wants, needs and preferences.
• Know your competitors, their Brand, and what makes their customers loyal.
• Humanize your business by giving it personal characteristics and values.
• Spend time creating a great customer service experience.
"Your Brand is the single most important investment
you can make in your business."
Steve Forbes, Editor in Chief of Forbes Magazine
Logo-LeD VisuaL Identity.
If you want to build a website, print brochures or hand out business cards, it helps to have a thoughtfully curated set of design elements that compliment your Logo. Visual Identity includes specifically chosen colours, visual ‘textures’ to design with, fonts, typographic styles, plus any other custom-created graphics or imagery relevant to your Brand. DesignStories.ca Logo and Logo & Visual Identity packages also include a customized reference sheet, booklet or hardcover manual to help you prepare your own marketing materials so designs fall easily into place with a consistent look and feel.
