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Table of Contents

Your Logo

  • Logo Do’s

  • Logo Don’ts

  • Logos & ©Photos

 

Brand Attributes

  • Personality

  • Keywords & Phrases

  • Belief Statement

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Visual Identity

  • Inspiration

  • Design Elements

  • Layout

  • Typography & Fonts

  • Colour Palette

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File Name Index

Bonus Design Elements

HRM_Logo Variations.png

Multiple logo variations, Logo Do's and Don'ts, Brand Attributes and Visual Identity. These and other useful tools are in DesignStories.ca's 12-page, full-colour, Logo & Design Guidelines book that comes with my most comprehensive Design Package.

If you are using HRM_Logo_Primary at a smaller size, instead use one of the scalable logos or your tagline will be too tiny to read.

Logo scaled too small

When used alone, ensure there is sufficient clear space around your logo - don’t place other graphics too close to it.

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