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Graphic Design that teLLs a Story
Meet Logo. First on the scene and the one you remember. Logo's side-kick is a matching set of graphic assets called Visual Identity. In addition to making Logo more interesting, Visual Identity helps Logo be more effective by bringing the colours, shapes and visual treatments needed to design kick-ass marketing material.
Then there's Brand. Brand is often misunderstood, but you'll soon learn Brand is really the most important one of all. Together, Logo and Visual Identity attract new customers to your business, but your Brand is what keeps the good ones coming back. Brand is the unique story about your business and it's values, and when your values resonate with your customer's values, loyalty is the result. You see... customer loyalty doesn't come from just having the best price or the most exclusive thing, it comes from making them feel good about working with you.
"Your Brand is the single most important investment you can make in your business."
Steve Forbes, Editor in Chief of Forbes Magazine
Graphic Design with a Purpose
We start by uncovering your Brand Story: Who are you? What do you believe in? Why should people choose you over someone else? A memorable Brand has its own personality, visual style and voice. An engaging Brand makes a lasting impression and demonstrates what you're about beyond your products or services. It should also be authentic because you can't deliver something you don't have. The results culminate in a carefully curated set of Brand characteristics and attributes that form the design foundation for all your marketing materials starting with your Logo and Visual Identity.
"If people believe they share values with a company, they will stay loyal to the brand."
Howard Shultz, former Starbucks CEO
Logos that EmBoDy Your BranD
Your logo is most often the first point of contact with a new customer - so make a good first impression. I can start from scratch, update an existing logo or draw an idea you already have. Your logo can be a symbol with or without embellishment, a custom drawing, or a name in an enduring font. Some are simple or understated, some are elaborate or colourful. Sometimes there’s a tagline that describes a service or benefit. You'll likely need variations of the primary graphic for design and platform flexibility. The overall design should not only look great and differentiate you from others doing the same thing, it should also embody your Brand.
"I absolutely love the logo and graphics Shelley created for my business."
Angie Rodney, Proprietress High Road Market
Graphic Design that Looks Great
If you need a website, hand out business cards or brochures, need signage or use social media, it helps to have a matching set of graphic assets to design with that match your Logo. Visual Identity includes specifically chosen colours, visual ‘textures’ to design with, fonts, typographic styles, plus any other custom-created graphics or imagery relevant to your Brand.
Logo Design Packages to Fit your Business
DesignStories.ca Logo and Logo & Visual Identity Design packages include either a customized Logo reference sheet, a 7-page Brand booklet, or a 12-page hardcover Design Guideline Manual. Included with each are all the ready-to-use digital files you'll need to help you - with a little creativity - prepare your own marketing materials independently with a consistent look and feel. Plus, if you tell me which of my logo designs you liked the best, I'll send you a free copy of my Self-Design Top-10 Guide that will help you learn some of the things professional Graphic Designers do to guarantee the most effective design.
"Request a free copy of DesignStories.ca Self-Design Top 10 Guide."
If designing your own marketing materials isn't your thing - that's fine. You could use AI or an app to generate your logo or build a brochure but if your goal is to connect with real humans, have your marketing material created by a human who can relate to your best customers' and even your competitors, and who understands your real values and aspirations.
• Know your products and services inside-out and know what makes you unique.
• Understand your customers' wants, needs and preferences.
• Know your competitors, their Brand, and what makes their customers loyal.
• Humanize your business by giving it personal characteristics and values.
• Spend time creating a great customer service experience.
