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DesignStories.ca's second tier Logo & Visual Identity Package with a 7-page, full-colour, Logo & Design Guidelines booklet was produced for this Logo and Visual Identity Design. 

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Approximately 7,000 km as the crow flies separates me from Grenada, so including a how-to-reference-guide for their marketing department made perfect sense.

Table of Contents

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Your Logo

  • Logo Do’s

  • Logo Don’ts

 

Brand Attributes

  • Personality

  • Keywords & Phrases

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Visual Identity ​

  • Design Elements

  • Typography & Fonts

  • Colour Profile

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If you are using GSW_Logo_Primary at a smaller size, instead use one of the scalable logos or your tagline will be too tiny to read.

Logo scaled too small

When used alone, ensure there is sufficient clear space around your logo - don’t place other graphics too close to it.

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