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Graphic Design that teLLs a Story
Meet Logo. First on the scene and the one you remember. Logo's side-kick is a matching set of graphic assets called Visual Identity. In addition to making Logo more interesting, Visual Identity helps Logo be more effective by bringing all the colours, shapes and visual treatments needed to design kick-ass marketing material.
Then there's Brand. Brand is often misunderstood, but you'll soon learn Brand is really the most important one of all. Brand is the core story about your business and it's values, and when your values resonate with your customer's values, loyalty is the result. You see... customer loyalty doesn't come from just having the best price or the most exclusive thing, it comes from making them feel good about doing business with you.
"Your Brand is the single most important investment you can make in your business."
Steve Forbes, Editor in Chief of Forbes Magazine
Discover Your Brand sTory
We start by discovering your unique Brand Story. Who are you and what do you believe in? Why should people choose you over someone else? What makes you different from your competitors? A memorable Brand has its own personality, visual style and voice. An engaging Brand makes a lasting impression and demonstrates what you're about - beyond your products or services. It should also be authentic because you can't deliver something you don't have. The results culminate in a carefully curated set of Brand characteristics and attributes that form the design foundation for all your marketing materials, starting with your Logo.
"If people believe they share values with a company, they will stay loyal to the brand."
Howard Shultz, former Starbucks CEO
Differentiate yourseLf from your Competitors
Your logo is often the first point of contact with a potential customer, so make a good first impression. I can start from scratch, update an existing logo or digitize an idea you already have. Your logo can be a symbol with or without embellishment, a custom drawing, or a name in an enduring font. Some are simple or understated, some are elaborate or colourful. Sometimes there’s a tagline that describes a service or benefit. You'll also need variations of the primary graphic for design and platform flexibility. Your Logo should not only look great and differentiate you from others doing the same thing, it should also embody your Brand.
"I absolutely love the logo and graphics Shelley created for my business."
Angie Rodney, Proprietress High Road Market
create Customer recognition with Consistency
If you need a website, plan to hand out business cards or brochures, have use for indoor or outdoor signage, take your business on the road at tradeshows or use social media as part of your self-promotion, you need a consistent set of graphic assets to draw upon when designing these Marketing Materials. This is your Visual Identity. The consistent set of colours, matching shapes and visual treatments, ready to use at your finger tips for self-designing your sales collateral. Designated fonts, typographic styles and other custom-created graphics or imagery, all working together as one to build recognition and boost your marketing effectiveness. Consistent, professional-looking Marketing Materials help attract new customers to your business, but it's your Brand is what keeps the good ones coming back.
Boost marketing Effectiveness with Graphic Design
DesignStories.ca Logo and Logo & Visual Identity Design packages can be scaled to fit any budget or experience level. Included with each are customized-to your business reference materials that will help you manage your Logo, Visual Identity and Brand, plus all the ready-to-use digital files you'll need to help you - with a little creativity - prepare your own marketing materials independently with a consistent look and feel.
If designing your own Marketing Materials isn't in your story, let's take a look a few key elements unique to your business to help determine what will give you the most value for your marketing dollar.
• What products and services make you unique.
• Understand your customers' wants, needs and preferences.
• Know your competitors, their Brand, and what makes their customers loyal.
• Humanize your business by giving it personal characteristics and values.
• Spend time creating a great customer service experience.
Do you already have an established logo but need a memorable business card? Do you plan to sell your products or services online? Do you already have a solid customer base, but need to present a more professional look in order to take your business to the next level? You decide what Marketing Materials will work for you - Marketing Materials designed based on your unique needs.
Graphic Design To HeLp your Business succeed
Email me to book a phone call and find out how professional Graphic Design can help your business.
Plus, if you tell me which logo design you liked the best I'll send you my free, no obligation "Self-Design Top-10 Guide" that will provide insight into some of the things professional Graphic Designers do to guarantee effective Graphic Design.
Shelley DeWit
DesignStories.ca, Surrey, BC Canada